Stop using photos of people shaking hands. We know they aren't your staff. We know they are models who have never met. It smells fake, and it makes your brand invisible.

Custom illustrations are the antidote. They let you explain complex ideas without boring everyone to death. They give your brand a personality that isn't just 'corporate beige.' It’s about owning your look. If you use stock photos, you look like everyone else. If you commission art, you look like you. Be brave. Draw something. Anything is better than 'Woman Laughing at Salad'.