Why are all banks blue? It’s not a coincidence. It’s because your lizard-brain thinks blue means 'trustworthy' and 'secure,' rather than 'we might gamble your pension.' Colour isn't just decoration; it is subtle mind control.

Eighty-five percent of you buy things purely because of the colour. If I paint a Ferrari brown, you’ll hate it. Paint it red, and suddenly it looks faster. It’s primitive stuff. Using a consistent colour boosts brand recognition by 80%. So, if your logo is a mix of neon green and sad beige, you aren't being 'unique' - you are confusing the ape-brain of your customer. Pick a colour, know what it whispers to the subconscious, and stick to it.