Fonts. I know, you don't care. But you should. In 2025, it’s all about 'Variable Fonts.' Instead of loading ten different files just to make a headline bold, we load one smart file that shapeshifts. It makes your site faster, which makes Google happier.

Also, stop making your text tiny. If your customers have to squint, they won't buy. We are moving towards big, bold, custom typography that screams confidence. Your font is your voice. If you’re using Times New Roman, you’re whispering in a library. Get a font that projects from the diaphragm.