Patience is dead. If your website takes more than three seconds to load, half your customers have already left. They’ve gone. They’re buying from the competition because their site loaded while yours was still 'thinking' about it.

This isn't tech-talk; it’s robbery. One single second of delay costs you 7% in sales. That is money evaporating into thin air because of oversized images and messy code. Google hates slow sites. Customers hate slow sites. Even you hate slow sites. We are talking about the difference between a thriving business and a digital ghost town. Speed isn't a luxury feature; it is the heartbeat of your revenue. Fix the lag, or close the shop.