Right, pay attention. You have exactly fifty milliseconds to impress a stranger. That is one-twentieth of a second. That is less time than it takes to blink, or to realise you’ve forgotten your own anniversary. In that tiny, terrifying fraction of time, a customer looks at your website and decides if you are a legitimate business, or a bloke operating out of a garden shed.

It is not about making it 'pop' or adding swirly bits. It is about cold, hard cash. The data says 75% of people judge your entire credibility purely on your design. If your site looks like a relic from 1998, they assume your service is equally tragic. Good design isn't vanity; it is the difference between a handshake and a door in the face.

Stop dressing your business in a bin bag.