004 Dark Mode: A Trend or a Web Design Essential?

More brands are embracing dark mode, but does it really improve user experience?

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Everyone’s phone is in Dark Mode. 82% of you are reading this in the dark right now. It looks cool, it feels 'tech', and it stops you blinding yourself when you’re doom-scrolling at 2 AM.

But does it save battery? Only if you have a fancy OLED screen and you’re staring at it in blazing sunshine. Otherwise? Barely. The real point is choice. If your website blasts a user with blinding white light when their phone is set to 'dim and moody,' they will hate you. It’s about manners. Build for Dark Mode not because it saves the planet, but because it saves your customers’ retinas.

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